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New Zealand Winegrowers

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Brewers Guild of New Zealand

DESCRIPTION: The Brewers Guild represents all of the breweries in New Zealand. The Brewers Guild of New Zealand is an Incorporated Society that represents the interests of the brewing industry. It does this ... more
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Baking Industry Association of New Zealand

DESCRIPTION: The Baking Industry Association of New Zealand is about supporting and promoting the baking industry, it's products, lead and grow the base of bakers and baking apprentices in New Zealand. Members ... more
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BIRT - the Baking Industry Research Trust

DESCRIPTION: BIRT is the Baking Industry Research Trust, part of the New Zealand Association of Bakers (NZAB). The BIRT committee is made up of representatives from plant bakers, the Baking Society (representing ... more
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New Zealand Food Awards - Powered by Massey University

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Whittaker’s takes chocolate lovers on a journey with new Destinations Collection

Whittaker’s new Destinations Collection showcases the finest ingredients from around the world combined with Whittaker’s delicious chocolate. This exciting new range gives Whittaker’s Chocolate Lovers a chance to enjoy a taste of India, Canada, Italy and Nicaragua with hero ingredients for each sourced from world-class producers in those locations. The Whittaker’s Destinations Collection includes four unique flavour combinations in 100g blocks for those who want to tempt their taste buds with something a little bit different: · ... more


The History of Ice Cream in New Zealand - The first Trumpet: In 1964, General Foods Corporation (Tip Top ice cream) launched their first ever chocolate and nut-coated ice cream in a waffle cone novelty, the now iconic Tip Top Trumpet.

The new product was a technological leap ahead of any previous ice cream novelties available here, and involved new equipment, production techniques and packaging. A small production line was set up in Tip Top's then brand new Mt Wellington, Auckland factory.

Photo: Tip Top Trumpet production line, Auckland, 1964.

Television had been launched in New Zealand only two years earlier, and Tip Top's extensive advertising campaign included a live action TV commercial - a junior marching band led by a trumpet player, inspired by the hit song, "Seventy-Six Trombones". It was the first in a line of Trumpet TV ad's that have become part of Kiwi culture, and starred a young entertainer who was to become a household name over subsequent years. 

Photo: Giant Trumpet in the middle of the Panmure roundabout, 1964

The details of the 1964 advertising campaign had been lost from Tip Top's records, and would have stayed long-forgotten, except for a chance conversation at a party in 2014, and the sharp memories of some of the key players - two of the stars of the TVC, and the Producer. It is some testament to their skills that Tip Top sold 2 million Trumpets in the first month, and that over half a century later, Tip Top's Trumpet is still going strong.

Just another chapter in the fascinating History of Ice Cream in New Zealand.

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Zespri wins top award for US trade

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