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New Zealand Winegrowers

DESCRIPTION: The New Zealand Winegrowers and all New Zealand winemakers and grape growers welcome you to the exciting world of New Zealand wine. Wine Institute of New Zealand Inc, and New Zealand Grape Growers ... more
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Brewers Guild of New Zealand

DESCRIPTION: The Brewers Guild represents all of the breweries in New Zealand. The Brewers Guild of New Zealand is an Incorporated Society that represents the interests of the brewing industry. It does this ... more
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Baking Industry Association of New Zealand

DESCRIPTION: The Baking Industry Association of New Zealand is about supporting and promoting the baking industry, it's products, lead and grow the base of bakers and baking apprentices in New Zealand. Members ... more
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BIRT - the Baking Industry Research Trust

DESCRIPTION: BIRT is the Baking Industry Research Trust, part of the New Zealand Association of Bakers (NZAB). The BIRT committee is made up of representatives from plant bakers, the Baking Society (representing ... more
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New Zealand Food Awards - Powered by Massey University

DESCRIPTION: The New Zealand Food Awards are a celebration of innovation in food, offering consumers a clear indication of food excellence and the industry new benchmarks and leadership. The New Zealand Food ... more
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Kohkoz Real Lebanese Cuisine brings the taste of Lebanon to New Zealand

Sharing the authentic flavours and colourful heritage of Lebanese cuisine with New Zealanders is something Kohkoz Real Lebanese Cuisine founder, Natalie Fakhoury, has always been passionate about. And now her dream is becoming reality, as Kohkoz launches into Farro Fresh Food specialty food stores and online speciality store today, Wednesday (26 July). The Kohkoz range includes Traditional Hummus, Smoky Baba Ghanoush, Golden Falafel, Lebanese Pita Bread and For the love of Garlic – a smooth, creamy traditional Lebanese garlic dip. What helps them truly stand out ... more


The History of Ice Cream in New Zealand - The first Trumpet: In 1964, General Foods Corporation (Tip Top ice cream) launched their first ever chocolate and nut-coated ice cream in a waffle cone novelty, the now iconic Tip Top Trumpet.

The new product was a technological leap ahead of any previous ice cream novelties available here, and involved new equipment, production techniques and packaging. A small production line was set up in Tip Top's then brand new Mt Wellington, Auckland factory.

Photo: Tip Top Trumpet production line, Auckland, 1964.

Television had been launched in New Zealand only two years earlier, and Tip Top's extensive advertising campaign included a live action TV commercial - a junior marching band led by a trumpet player, inspired by the hit song, "Seventy-Six Trombones". It was the first in a line of Trumpet TV ad's that have become part of Kiwi culture, and starred a young entertainer who was to become a household name over subsequent years. 

Photo: Giant Trumpet in the middle of the Panmure roundabout, 1964

The details of the 1964 advertising campaign had been lost from Tip Top's records, and would have stayed long-forgotten, except for a chance conversation at a party in 2014, and the sharp memories of some of the key players - two of the stars of the TVC, and the Producer. It is some testament to their skills that Tip Top sold 2 million Trumpets in the first month, and that over half a century later, Tip Top's Trumpet is still going strong.

Just another chapter in the fascinating History of Ice Cream in New Zealand.

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Taste of Auckland announces big line-up for November

Food lovers won’t want to miss this year’s Taste of Auckland presented in partnership with Electrolux, with chefs Ben Bayly from Baduzzi, Gareth Stewart from Euro, Cameron Knox from Tok ... more

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Seeding a new Kiwi favourite

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2017 Ora King Awards semifinalists announced

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Avocados could be good for guts

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Venison approaches record prices as US appetite grows

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Alexandra Park Christmas At The Races dates announced

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Talley’s skipjack tuna gets tick of sustainability

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Speights said 'We Will' once again

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Pioneering organic wine duo lead the way with Champion Trophy win

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Concours National des Jeunes Chefs Rôtisseurs de la Nouvelle-Zélande

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Zespri wins top award for US trade

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Seafood exports set to top $2 billion

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The FoodBowl - making a difference for NZ

New Zealand Food Innovation Auckland, known as The FoodBowl, is more essential than ever in fostering innovative ideas into commercial success as the country’s food and beverage sector advances ... more