No Ugly Plum - new wellness tonic

Wellness brand No Ugly has added a third flavour to its range of tonics with the launch of No Ugly Plum, available in selected stores and online now.

Joining cooling Cucumber and refreshing Ginger, No Ugly Plum includes juice from a blend of plum varieties, predominately New Zealand’s most-loved plum, the Black Doris.

“The warmer spring and summer months are when we all want to get our Gorgeous on,” says No Ugly co-founder Aaron Taylor.

“Combining the antioxidant qualities of plums with nature’s most potent antioxidant, Enzogenol, No Ugly Plum steps up the power of No Ugly’s functional benefit and is the perfect way to kick Ugly’s old arse – just in time for summer.”

No Ugly Plum is the sweeter tasting of No Ugly’s three flavours, with peach notes and a long, fresh finish. It’s also the lowest in sugar, with only 2.8 grams of sugar per 500mL bottle, or 0.6 grams per 100mLs.

No Ugly Wellness Tonic is available by the single 500mL bottle at RRP $8.99, a Double Dose (2 x 500mL) at RRP $17.99, a SWAPPA Crate subscription - $69.00 a month (online only). Crates can either be Plum, Ginger, Cucumber or Mixed (four of each flavour).

No Ugly can be found nationwide at 40+ New World’s, Farro Fresh and cafes, or online at

Each bottle of No Ugly is a good source of (at least 25% of recommended dietary intake):

Vitamin B1, B2, B3, B5, B6, B12
Vitamin C
Vitamin E

Combined with 100mg of Enzogenol®, nature’s most potent antioxidant extracted from the bark of New Zealand grown pine trees, No Ugly contributes to your general health through:

The reduction of tiredness and fatigue
Normal energy metabolism, energy production, energy release from blood
Normal psychological function
Neurological function
Normal function of the nervous system
Mental performance

No Ugly. Yes Gorgeous.

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