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Four out of five Kiwi Mums can't imagine life without coffee


Nearly a quarter drink more than four cups a day

More than four in five Kiwi mums say they can’t imagine life without coffee, a Mother’s Day survey by The Coffee Club has revealed. The results also show that almost half (41%) of mums drink more coffee now than they did five years ago. Nearly a quarter (23%) drink more than four cups of coffee a day.

The survey of more than 500 mums on Facebook found that the flat white is the coffee of choice (32%), with lattes (21%) and cappuccinos (20%) coming in close behind, followed by the mocha (17%).

The survey also highlighted the social role that coffee plays, with 68% of mums catching up with friends at least once a week for a coffee date.

Brad Jacobs, Director of The Coffee Club New Zealand said:

“We know that many mums, and parents in general, look forward to their daily dose of caffeine – but it has been interesting to find out just how much they drink, and what their habits are. Almost half of mums (44%) drink coffee because they appreciate the energy boost. That really comes as no surprise with our mums having to multi-task more than ever before.

“New Zealand still has a unique, very strong café culture, and that also shone through in the results,” added Brad. “Mums told us that they will often head to their favourite local café to catch up with friends, rather than hosting a coffee morning at home.”

The survey also found that mums love to pair a treat with their coffee. Just over half (55%) said that cake was the best accompaniment, with cookies (30%) and then chocolate (15%) being the next favourite things. “The feedback we’ve had shows that a coffee is probably going to be very welcome on Mother’s Day. If you’re wondering what to do to treat your mum, I’d recommend starting there!” said Brad.

The Coffee Club has 62 cafes and restaurants in New Zealand, and will be open for Mother’s Day.

www.thecoffeeclub.co.nz

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