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Familiarity breeds versatility

If you find yourself purchasing the same chocolate or wine at the supermarket, then your habit may have a scientific explanation. New research co-authored by Dr Sara Jaeger from Plant & Food Research’s Sensory and Consumer Science team suggests that familiarity with a particular food or drink increases the perceived suitability of that product for different situations. Consumer trials were conducted using a range of names and images for four different types of food and ... more

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