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Whittaker’s re-imagines Toffee Milk


Whittaker’s have taken inspiration from their history once again with a new Whittaker’s Toffee Milk Chocolate. The original Whittaker’s Toffee Milk toffees were first created back in the 1930s and have been incredibly popular with kiwis ever since, so extending the concept is a natural step.

The Limited Edition Whittaker’s Toffee Milk Chocolate comes in 250g blocks and 50g chocolate bars, and features delicious crunchy toffee milk pieces surrounded by Whittaker’s 5 Roll Refined Creamy Milk Chocolate.

“We know that Whittaker’s Chocolate Lovers are big fans of the original Toffee Milk toffees, so we’ve been working for some time on a way to create something special for them and to get it just right,” said Whittaker’s Assistant Marketing Manager, Jasmine Currie.


To add to the nostalgia, the packaging of the Whittaker’s Toffee Milk Chocolate block and chocolate bars is based on the original Toffee Milk toffee packaging of the 1930s. Whittaker’s has also commissioned a custom-built horse-drawn cart, like those used by J.H. Whittaker & Sons to distribute their chocolate back in the day, to celebrate the launch of the new Whittaker’s Toffee Milk Chocolate.

“We commissioned Wheelwright Shop in the Wairarapa to make a customised cart especially for this launch. The iron and front leather panel of a historical horse-drawn cart has been lovingly restored and incorporated into the 1930s-inspired design, which has been crafted using traditional techniques,” said Jasmine.

The horse-drawn cart will make its way up Auckland’s Queen Street and will arrive at Aotea Square around 11am, where Whittaker’s Chocolate Lovers can meet the Whittaker’s team and sample the new Whittaker’s Toffee Milk Chocolate before it hits the shelves nationwide from 1 May. Whittaker’s Chocolate Lovers who can’t make it on the day are encouraged to follow the event on Whittaker’s social media pages.

“We’re really excited to have the opportunity to engage in-person with some of our loyal Whittaker’s Chocolate Lovers to launch this new chocolate, that celebrates our history and the enduring appeal of the original Whittaker’s Toffee Milk toffees among New Zealanders for nearly 90 years,” said Jasmine.

The Whittaker’s Toffee Milk Chocolate blocks and chocolate bars are strictly Limited Edition and will only be available until stocks sell out.

“We think that the Whittaker’s Toffee Milk Chocolate will be a favourite for many – so we encourage Whittaker’s Chocolate Lovers to get in quick if they’d like to try it,” said Jasmine.

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