EVENTS

Sol d'Oro Southern Hemisphere 2017

International Convention Center, Osaka, Japan

Sol d'Oro Southern Hemisphere
4th edition,
11-15 September 2017, Osaka, Japan


The Sol d'Oro competition organized by Veronafiere-Sol&Agrifood is dedicated to the most important extra virgin olive oils (EVOO) produced all over the world thanks to strict assessments of the jury panel and the decision to blind tasting methods to evaluate the samples entered in the event.

Since the first occasion in 2002, the event has always sought to promote - through competition and comparison - production improvements in the main producing countries. And over the years, Sol d'Oro has witnessed growing involvement of companies based in the southern hemisphere. This encouraged the decision in 2014 to organize a specific edition of the competition in September every year dedicated to olive oils produced south of the equator so that they could be assessed at the best time for full expression of their qualitative features.

Thanks to an agreement between Veronafiere and Intex Osaka (the organizer of Olive Oil Kansai International - Japan's first trade fair dedicated to extra virgin olive oil), Sol d'Oro Southern Hemisphere 2017 is scheduled 11-15 September at the International Convention Center in Osaka. Extra virgin olive oils will take part from Chile, South Africa, Australia (the host countries for the first three editions), as well as Argentina, Brazil, Peru, Uruguay and New Zealand.

Winning a medal in one of the three categories envisaged in the Sol d’Oro Southern Hemisphere competition - delicate, medium and intense fruit - is not merely a matter of prestige. In harmony with its vocation as an international platform for promotion services, Veronafiere makes available a number of tools and initiatives to encourage trade on international markets for award-winning companies and olive oils.

This is context behind the decision to hold the 2017 edition of the competition in Japan, a non-producer country but one with a market very keen to import high and very high quality extra virgin olive oil. This is joined by Veronafiere's attendance at Olive Oil Kansai International in Osaka 11-13 October 2017, following up positive experience last year with a dedicated space for guided tastings presenting award-winning olive oils in the two Sol d'Oro events in 2017 (Northern Hemisphere in February and Southern Hemisphere) to Asian traders.

The 2018 edition of Sol&Agrifood (15-18 April 2018) - the international exhibition dedicated to extra virgin olive oil and quality agro-foods - will also be presented during the trade show in Japan. This event (held in Italy at the same time as Vinitaly, the largest wine exhibition in the world as regards exhibition space and the number of international buyers taking part) was visited by 58,700 professional operators from 130 countries in 2017.

Business opportunities are multiplied for medal winners thanks to possibility of affixing the Sol d’Oro Gold, Silver and Bronze "quality seals" to marketed bottles as well as inclusion, alongside olive oils taking medals in the Sol d'Oro Northern Hemisphere competition scheduled in February 2018, in the "Stars of Sol d'Oro" guide published every year by Veronafiere and distributed to foreign buyers and journalists attending Sol&Agrifood.

Exhibiting to Sol&Agrifood itself is an additional opportunity for business visibility. Special packages are also on offer for companies registered in the Sol d'Oro competition which would like to be present in Verona.

The deadline for registration in in the Sol d'Oro Southern Hemisphere Competition and the consignment of samples is 6 September (Competition regulations and instructions are available at http://www.solagrifood.com/en/exhibitors-area/sol-doro-competition).

www.solagrifood.com/en/exhibitors-area/sol-doro-competition

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